SFO (an opera house opera review post)

Over the past few years, opera and going to the opera have become rather significant things in my life. My wife's life, too, probably, but I'm not going to speak for her as to how significant. I know it's an important thing for her and the fulfillment of a lifelong love, but I'm not going to put those words in her mouth. In short, we love the opera and going to the opera and SFO in particular. Therefore, it pains me to have to talk about some ways that SFO is really missing the high notes lately.

Some of this stuff is not new. I mentioned toward the end of last season's opera run that Matthew Shilvock, the general director of SFO, seems rather on the traditional side of things in how he's running the San Francisco Opera. I mean, he's British; it's probably in his DNA or something. And maybe it's not fair of me to speculate -- because what I'm saying is speculation -- buy that's how it feels to me (and I'm generally pretty good at intuitive conclusions). It feels like SFO is attempting to appear new and fresh by reaching back and putting on traditional productions of obscure or rarely performed operas, like the just reviewed Billy Budd and the soon to be reviewed Romeo & Juliet (yes, R&J isn't much performed, probably because it's a French opera and they're not really in style these days). However, that doesn't make something cutting edge; it means it's going harder and faster at being traditional. Like I said, the performance of Billy Budd we attended was the lowest attendance of any opera we've been to.

Here's what I'm going to say about the entire discussion I could have here (because I don't want to spend this entire post talking about all of the things that SFO could be doing to pull in new people): Hamilton is an opera, and it's insanely popular. One of those events that changes the public. SFO is doing nothing to approach what Hamilton has done. They're not looking at what works but trying to find ways to keep doing what they've been doing in a way that seems new when it's really the "same old thing."

And, look, I have nothing against "traditional" opera, as should be apparent from all of the opera review posts that I do. I like exploring all of these classic operas but, let's face it, there hasn't been a significant opera composer since Puccini (by significant, I mean popular with the masses and performed constantly). I want to make one thing very clear about Puccini: He wrote for the masses and frequently re-worked pieces after seeing the audience reaction to early performances of his works. I think opera has lost its way in appealing to the "common man," or however you want to say that. But it doesn't have to be that way!

The thing is is that it wouldn't really matter if SFO was making money. When you're turning a profit, you can pretty much do whatever the fuck you want, even if that means doing the same old thing over and over again. However, SFO seems to be suffering financially, at least somewhat due to a lack of attendance (probably mostly due to a lack of attendance judging from Billy Budd).

Here's how we found out:
SFO has, for years, offered something called operavision. You know how when you go to a concert there are often huge screens behind the stage which show the musicians performing so that people in the wayback can see what's going on rather than just seeing ants on stage? Opervision is kind of like that, except that it's smaller screens that come down out of the ceiling so that people in the balcony can see closeups of the performance and not be forced to use opera glasses. The screens also contained the supertitles, making them easier for people in the balcony to read. And just as an aside, if you're in the balcony and using opera glasses to see the performers, you can't also read the supertitles while doing that.

My wife loves opervision, and we always buy the season tickets that include operavision (because, actually, they would only offer that on one or two performances of any given production). Oh, and opervision nights cost more. So we went to see Billy Budd and... no operavision. There were, we thought, only two real possibilities of why there was no opervision: 1. My wife accidentally purchased the incorrect package. 2. They sent us tickets to the wrong performance.
During the intermission, my wife checked to see if the error had been hers because that would mean we would need to see if we could fix our tickets for the rest of the season.
The mistake was not hers. SFO had just failed to inform us that, even though they let us purchase the operavision package, opervision had been discontinued. Due to the expense. They couldn't afford to offer it any longer. There was a long list of reasons, none of which are really that important other than the underlying message that SFO is struggling financially right now.

This was further backed up when I called about the whole operavision thing and whether we had been charged for it. Oh, but wait! No, they had not charged us for it, but they also had not honored our seating choice (the cheap seats up in the top balcony) for some of the operas. For Romeo & Juliet and next month's The Marriage of Figaro, they had given us more expensive seats. And charged us for that, instead, which was quite a bit more than our cheap seats with operavision. I still am failing to understand the thought process that went into this decision.

Yeah, I was a little upset.

But, you know, we'd already paid for all of this and, sure, I could have known sooner if I had looked carefully at our tickets when they arrived in the mail but, hey, we'd never had any problems before with the seats being wrong, so it didn't occur to me check the tickets for every performance ahead of time, not until I saw that our tickets for R&J were for seats in a more expensive section. This is where I expressed my concern to the woman I was speaking to that all of this had been done without ever communicating with us about it. And, hey, I even stayed calm through this whole discussion. So, not only had they failed to inform us that operavision had been discontinued, but they also charged us for upgraded seats without asking us.

The woman got my point, at which point she gave us upgraded seats (to some of the really expensive seats) for the rest of our season! So, yeah, I'm not complaining because the new seats are quite nice, but it underscores that SFO is having some... issues... right now.

The other thing I brought up was their opera cd. Ever since we started buying season tickets, at the beginning of the season we would get a cd with an introduction to each opera on it. Our tradition has been to listen to the portion for any given opera we were seeing on the ride down to that opera. This year we didn't receive a cd. Guess what. They discontinued that, too. Why? They needed to cut costs. That's what she told me. So I got it straight from someone there.
And, you know, fine. We don't have to have the cd, but it is something that they actually advertised as part of buying season tickets.

Clearly, they made all of these cost-cutting decisions after printing all of their materials with all of the season information from which people purchase tickets, but they really need to be better at communicating if they're going to make changes like that. And, actually, I feel like if they sold season tickets with operavision included then they need to honor that. But maybe that's just me.

They're also only doing eight productions this season instead of the usual nine, and there's some speculation that they couldn't afford to do more than eight. I wouldn't know if that particular thing is true or not.

Now, I'm not going to go so far as to say that Matthew Shilvock should be replaced as general director; I don't know enough details of the problem or how long it's been going on to make that kind of statement. What I do know, though, is that someone needs to be working on how to make the opera more appealing to the masses rather than trying to convince the masses that they need to like the opera the way it is. That's a recipe for disaster that will end the opera rather than people coming to see something they don't want to see.

And we love the opera and we love SFO, and we don't want to see SFO shut it doors due to a lack of funding.

How To Watch Opera

So... As you regular readers are well aware, I've been doing opera reviews for a while now. This is not something I'm doing to prove how cultured I am or anything like that. I review a lot of the entertainment I take in: most all movies I see at the theater, books that I read (though I skip some of the short stories), some of the TV shows I watch. Reviewing the operas we go to is a way to both cover something local (which is another thing I do lot of, talk about local events) and to share something that I'm doing. I don't actually look at going to the opera as being something highbrow.

Yes, I'm well aware that "people" tend to view opera as highbrow, but that's not because it is. Opera suffers from the same fate as lobster.
What?
Yeah, I'm not going to explain that right now, but opera, traditionally, was entertainment for the masses not the rich and elite, just like, during his day, Shakespeare was "popular media." My position is that it should, again, be entertainment for the masses.
Yes, I know there are barriers to that, barriers that will probably not be overcome, but that doesn't mean I can't hope and encourage you to check out some opera.

Here's how to go about doing that:

1. Go see Hamilton: An American Musical. Okay, so, sure, that's a bit impractical for most people including myself, even though it is coming to San Francisco. At least for the foreseeable future, it's way out of our price range (more on cost later). However, if you want to get into the technicalities of musical theater, Hamilton is an opera and, if nothing else, you should listen to it. And then again. And probably again. Trust me, we've been on about Hamilton in our house for well over a year (including having had custom Hamilton t-shirts made for 2/3 of our kids for Christmas last year (and I would show you a picture if those weren't in the pictures I lost in the great hard drive crash)).

The point? To show you the potential of opera. The medium itself is not confined to centuries old music and people in fancy clothes.

2. Watch some foreign movies with subtitles. This is the big roadblock for most people, and it's because most people don't read. People who don't read can't keep up with subtitles and also watch the movie. Not that it's not possible to develop the skill of watching something with subtitles without also being a reader, but people who only take in movies and TV are much less likely to move in the direction of shows with subtitles.

So, yeah, most (by far) operas are performed in languages other than English, mostly because they were written in other languages than English. However, some venues offer supertitles [Basically, a subtitle. No, I don't know why they're referred to as supertitles at the opera, but they are.], which I strongly recommend. If not, translations of the songs are available, so it's possible to follow along that way. [SFO always has nights with supertitles for each opera they're doing, and we always go to those shows, even when the opera is being performed in English. (Believe it or not, it helps.)]

3. Pick a genre you like. This is a bit more difficult to do, because it's not like opera contains all of the genres in modern pop culture. Or all of the sub-genres. In one sense, all of opera breaks down into two broad categories: tragedy and comedy, but, then, isn't that true of all fiction? (Or non-fiction, for that matter.) All I'm saying is do your research. Puccini is not like Mozart. Find a story category you tend to like, then...

4. Listen to some music! Don't worry about the words since it's most likely going to be in Italian or French or German, but you want to find music you feel like you can listen to, you know, since you'll have to spend a couple of hours listening to it.

5. Evaluate the cost. This can be a big one. I'm not going to try to tell you that going to the opera is like going to the movies, though movies are expensive enough! However, check out ways to make going cheaper. For instance, many venues offer staggered pricing on the seating, so, if you're like us, you're going to want to choose the cheap seats. Also, the San Francisco Opera offers package deals so, if you buy, say, tickets to three operas at once, you get them for significantly cheaper than if you bought tickets to three individual operas. For us, with what we do, the tickets end up being about $25 each. That's actually a pretty good value.

I'd also suggest getting some on disc to watch, but that's a lot more difficult than you'd think it would be.

Or you can skip all of that and do what I did, which was kind of just to jump in. Okay, so that's not precisely true but, effectively, it's true. When my wife finally agreed to let me take her to the opera (after years of refusing because she thought I wouldn't like it and didn't want to have a bad experience with it (because she loves it)), I let her pick the first operas we saw. That, admittedly, is an easy way of doing it. Basically, you should find something that works for you.

Look, what I'm saying is this:
Give it a try. It's not like you can lose in that scenario. Sure, you might not like opera, but, then, you just might. And, really, I'd say try two or three different ones, because you might not get a good one the first time (like the first opera I saw when I was 20 was horrible, and I let that convince me for a long time that all of opera was bad, but I was a kid; what did I know?). And seriously, go check out Hamilton.