The Worcestershire Sauce Dilemma

Not to talk about food again, but I'm going to talk about food again. But not really. It's more about shopping; it just happens to have to do with shopping for food. That being the kind of shopping I do most often.

Worcestershire sauce is something I use frequently when cooking. Mostly, I use it on meat, but I use it in other things, too. For a long time, I've been buying Lea & Perrins', which is kind of the standard for Worcestershire sauce. They are the originators of it as a brand, a brand that's been around 180 years or so. It's good stuff, and they have a few different varieties, though I mostly just use the original.

Now, I don't know how it is everywhere else in the country, but food prices around here have been going up quite a lot lately. A gallon of milk has gone from being in the $3.00 - $3.50 range to the $5.00 - $6.00, and we drink a lot of milk. A pound of butter has done the same. And don't even get me started on the prices of pork and beef. That stuff has gone insane.

All of that to say that I am having to be a lot more aware of food prices, right now, than I was, say, six months ago.

So there I was in the condiment aisle looking at the Worcestershire sauce since I knew I was almost out. I was looking for the large bottle, but they were out. Which is when I saw that the small bottle is now the same price as the large bottle used to be. Since they were out of the large bottles, they hadn't put a new shelf tag up with the new price, so there they were right next to each, and the small bottle price was the same as the previous price of the large. I just stared at it.

But, as I was staring, I noticed the Safeway brand of Worcestershire sauce. Now, I've always known that the Safeway brand was sitting right there next to the other. I've had to push it out of the way before or picked up a bottle of it because it was in the wrong space or whatever. However, this time, I really looked at the Safeway brand. I glanced down at the price: It was half that of the Lea & Perrins'. For the first time, I wondered what could possibly be the significant difference between the two. And, so, for the first time, I bought the off brand.

Well, not the first time I've bought an off brand; I actually buy the Safeway brand on a lot of things, but it was the first time I bought the off brand on the Worcestershire sauce. (So far, I haven't noticed a difference, but it hasn't gotten the full range of testing, yet.)

Of course, I'm not here to sell you Worcestershire sauce. I don't care one way or the other what you put on your slabs of meat or if you put anything on it at all. It's just that the whole thing made me wonder, even while I was standing right there in the grocery store staring at the shelf and the prices, if this is the same process readers go through when deciding to buy a book that is not traditionally published. And I don't know if it is, but I suspect it might be.

Or something like it, anyway. Maybe not with actual physical books in a book store since a bookstore is pretty much guaranteed to only carry traditionally published books, but do people buying books for their e-readers ever look at the price of a traditionally published e-book and think, "I'm just not paying that much for an e-book." I know I do. Actually, when it comes to traditionally published books, I almost always buy the physical book, often because it's actually cheaper than the e-version (which is just wrong). And I'm buying fewer and fewer physical books. Basically, there are only a few authors left for whom I'm willing to spend that kind of money, which, I suppose is leading me to a place where what I will be buying is independently published material.

And I have to tell you, so far, I haven't noticed a difference. I mean, it's just hard to be worse than Snow Crash (traditionally published). And, in fact, my favorite book of 2012 was Demetri and the Banana Flavored Rocketship (independently published), so, looking at all of this from a value standpoint, I think we might be getting to a point where we get a lot more for our money from independently published (which includes self published) books, especially once you've figured out which authors you like. The only catch is that you have to be willing to try them to see if they're the kind of sauce you like. Just, you know, when you find one you like, make sure you leave a review and let other people know, too.
Just sayin'.

So here are some suggestions:
Pick up Shadow Spinner: Collection 1: Tiberius (Parts 1-5). Beside the piece of Shadow Spinner that you get, you'll also get "Like An Axe Through Bone" by Bryan Pedas, the author of the Demetri book that I just mentioned.
Or grab Shadow Spinner: Collection 2: The Man with No Eyes (Parts 6 - 12) which contains "Augurs of Distant Shadow," a great new take on vampires, by Briane Pagel.
And, if you like Augurs, you can follow it up with "The Magic Cookies," which contains another piece of his vampire lore.
And don't forget Shadow Spinner: Collection 3: The Garden (Parts 13-21) which contains "A Nightmare Named Ricky" by artist extraordinaire Rusty Webb.

Unexpected Applause: Demetri and the Banana Flavored Rocketship

As I said in my last review, I haven't been having the greatest luck with books lately. Especially with traditionally published books. Now, don't get me wrong, I'm not trying to say that traditionally published books are bad; I'm also not trying to say they're good. I am saying that just because a book has been traditionally published doesn't make it good. Likewise, independently published books are not bad just because they couldn't figure out how to get published traditionally. Which does not make me trust them, in general, any farther than I can throw them. Which, in actuality, is not that far at all since most of them are digital only and can't be thrown.

All of that said, I have just, I mean just as in less than 15 minutes ago (as I write this) finished reading the best book I've read all year. Really. Possibly in the last two years. Heck, it may be the best book I've read since The Sparrow (and Children of God), and that was a while ago. What you should take away from this is that it was great. So let's get to it.

The book: Demetri and the Banana Flavored Rocketship
The author: Bryan Pedas

As always, let's start with the technicals. Which will be extremely short as this is the best edited independent book I've ever seen. Other than mine and maybe better than mine. The House on the Corner is a lot longer, though, and I'm not gonna take the time to run a percentage comparison. Let's just say that Demetri is close to flawless. I only remember one dropped word in the whole book, which is extremely impressive, and even the commas where pretty right on with no distracting mistakes. The editing gets a good solid A bordering an A+. Maybe an A+. Let's just say I was impressed.

The writing is incredible. The only drawback is that the premise of the story may be a barrier to some readers. It's like the movie Lars and the Real Girl, beautiful and completely under appreciated. I understand the under appreciation, because I can understand that people see what it's about and respond with "that's dumb" without ever giving it a chance, and Demetri is like that in some ways, but it's also a beautiful story, and people who dismiss it because of its premise will be missing out. And, no, I'm not going to tell you about the premise, you can clink the above link and go read it. You'll be one step closer to buying it that way, and you really should buy it.

Here's where I knew I had something beyond just the good on my hands:

Flip-flops echo on a darkly stained tile floor as the fluorescent lights give a sleepy-eyed flicker, bathing Demetri in stale light. The faucet water runs yellow--maybe it's being kissed by the light, maybe it's always been that color--and fills his hands on its way up to the sharp, patchy stubble beneath his cheeks and chin. A row of bathroom utensils lay along the counter like surgical tools in a low budget horror flick, and Demetri reaches past the toothbrush and the nail clippers to the disposable razor, which is anything but "disposed of" in its five years of dull, rusted life.

That's in the first chapter, at the 2% mark according to my Kindle app. The image is vibrant and paints an enticing image. It's one of those passages that I look at and just think "wow, that's excellent writing." I knew I was going to like the book at that point, and I wasn't wrong.

There are times it made me LOL. Literally, I mean. I tried not to, because Demetri is not for kids, and my kids were around, and they always want to know what I'm laughing at if I happen to be laughing, but there were several points in the book where I just could not hold it in. Like when Demetri receives the crate. So there are those  moments of humor that are hard not to respond to, but the book is also very touching, and you really want Demetri to pull things together.

What is most surprising, though, is the amount of tension I felt as I approached the end of the book. I really didn't know where Pedas was going with the story, and I kept envisioning all these horrible things that could happen, and that's a pretty impressive feat for a book that is, essentially, a dark comedy. And, no, I'm not going to tell you whether you will like the ending. Go read it! I mean it.

There's only one real drawback the book has: the title. But, here's the thing, I like the title. The title is appropriate. I just think that it puts a barrier between the work and a lot of readers, but it gives an impression of the book that it is, well, juvenile, and it's totally not. So, if you don't know what you're getting into, you might think you're getting something that you're not, and a lot of people that might like the book may skip right over it thinking it's something geared toward kids. I don't really have a better idea for the title; I just think that, knowing most readers, they will let it get in the way of reading the book.

Title aside, I give this book an A+. The main characters are real and fully realized as are many of the side characters. A few of the side characters are caricatures, but they are the caricatures that we know and have had to deal with in real life, so they never come across as stereotypical. This is a great book, and I hope it gets the attention it deserves.

Is It Better To Be "Nice" Or Honest? Part Two

I'm guest posting today over at Arlee Bird's Tossing It Out on the topic of reviews for "Indie" authors. We agreed that the topic was big enough for more than one post, so I'm continuing what I started over there over here. You should really pop over and read part one, first, though, before reading this one.
[One a completely separate note, I also have an interview up today over at the A to Z Challenge blog, stop by and check that out, too.]

To bring the impact of the “nice” review down to a more personal level, when the the independent market suffers the effects of undeserved good reviews, so do you.

Let me put this another way: The only way you can ever become successful as an independent author is if the larger audience of readers begins to buy your books. It's all well and good for your blogging friends and a few of their friends to buy your book, but, really, that's just a handful of sales. To make it, to really make it, you have to break through the “friend” barrier out into people that don't know you. That is a hard thing to do.

You want to know why it's a hard thing to do? Because the larger audience of readers doesn't trust the independent market. They don't even really trust the small publishers, so how do you expect them to trust you, some anonymous author with a sign saying, “Buy my book! It's really good!”

See, when we just do the “nice” thing and give good reviews to our peers, the independent market suffers, as I said, but, also, you, specifically you, as an independently published author, suffer. You are not immune to the overall perception that people will have of a market place full of good reviews that don't mean anything.

 You want to know how I know this? Because I don't buy independently published books except from people I know or that have been strongly recommended to me by people whose opinions I trust. Why? Because I can't tell what's good and what's not. And, even then, half the stuff (and I'm being generous here) I've read from people I know or has been recommended to me shouldn't be out there available for purchase, anyway, so why would I expect that other stuff is any different. But, yet, I can browse through the "indie book shelf" (yes, I just made that up) and find plenty of books with a stack of good reviews (on Amazon or on blogs) that I know to be... dishonest, for lack of a better word. In some cases, I don't think the person giving the review even read the book, because the review is about the author not the work.

A review beginning with “this is a great guy” or “I went to high school with this guy and he wrote a book” or “this girl spends all of her time writing” does not inspire me to buy the book or give me any faith in the independent market. If you didn't read it, don't go click 5-stars on it! Just don't do it.

To make this as clear as I can, it doesn't matter if you genuinely have written a great book, the best book ever, even, if no one can find it. It's like being the one apple tree in the middle of a forest of crab apple trees. The only way to be seen in all of that other mess is if reviews, all reviews, are honest reviews and are clearly labeled “crab apple” instead of “apple.”

So far, we've been pretty self-centered and only talked about how all of this stuff affects ourselves, but let's look at how the “nice” review affects the author in question. Does the “nice” review actually help him/her? Again, I'm going to say “no.”

Sure, as I said in Part One, getting the “nice” review may gain the author a few sales, but, if the book is really not good or not ready or not whatever, it's going to hurt the author more in the long run.

First, people buying the book are going to find “oh, this book sucks” and decide to never buy another book from that author again. It doesn't matter if, later, the author does put out something good, why would a buyer (that doesn't know the author) come back and try again after getting burned once? Most people are just going to remember to not buy anything from him/her again (like I won't buy any more Goodkin or Hamilton, I don't care how good people say they are).

But what's the likelihood that the author is going to improve if everyone is just being nice? The author, at that point, believes that the work is fine and s/he can continue in the same manner. I've seen a lot of this out there, too. Authors that whip out some 40,000 word "epic" in a couple or few months, get some nice reviews and continue on doing the same. Over and over again. Their friends are all giving them good reviews and telling them how great they are, so they never bother to actually look at the work or how much (little) time they're spending on it. They don't edit beyond spell check or have anyone with any kind of skill read the manuscript before they hit the publish button.

These authors think everything is just fine. “Look at how all my friends love what I'm doing!” But no one is buying their books. Why? Because they're no good. But no one is brave enough to tell them that. No one wants to damage the friendship by saying, “Hey, you need to work on this some more.” Again, it's a short term gain, but it's kind of like allowing your friend to walk around with a huge booger on his/her face. Sure, s/he'd be embarrassed if you told him, but how mad at you is she going to be when she finds out that you didn't.

Doing the “nice” thing doesn't help anyone. It doesn't help the market, it doesn't help you, and it doesn't help the author in question. Not in the long run. Yeah, I know, it can be really difficult to see past the short run to the long run, but, if we want independent publishing to survive, we have to do that. Right now, the big publishers are out there banking on one thing, that this lack of quality among independently published books will drive people back to only buying from them. The sad thing is they may not be wrong. Until we, the independent authors, have the courage and fortitude to be honest about what we're flooding the market with, people will continue to orbit the big publishers as their main source of reading material.