What Your Blog Says About You: Part Two -- Content

Closely related to the personality of your blog, is the content. One informs the other to a certain extent. I mean, if you want the personality of your blog to be humorous, you don't want your content to be about death or terminal illness or human trafficking or climate change or... I'm sure you get the idea. Although, now that I think about it, a humor blog about death could be, well, funny.
Don't eat the salmon mousse, right?

Your choice of content is the biggest factor in determining who's going to read your blog. In that respect, choosing a topic like "writing" is going to significantly decrease your potential audience. Sure, there may be lots of people out there that think they can write a book and many people with some scribblings, but most people don't want to spend a lot of time reading about how to write. And if your specific topic is grammar... well, good luck with that. No matter how funny you are [See, grammar is one of those topics that most people don't relate to humor, like history. Or quantum physics.], you are not likely to be attracting the masses.

So, then, it's important to look at whom you want your audience to be before you settle on what you want the content of your blog to be. When I started my blog, I knew I didn't want to just talk about writing, because I didn't want to just have other writers reading my blog. Again, as many people as there are out there writing, it's still a small audience, relatively speaking, especially since most people who are out there trying to be writers do it without bothering to really know anything about how to write. (The overall quality of self-published works wouldn't be so piss poor if that were not the case.) And, well, there are so many bloggers that will tell you in excruciating detail the way to be successful as a writer that I didn't want to get mired in all of that.

Which brings us to goals. You have to know the goal for your blog before you can figure out what the content should be. Who is it you want reading your blog? Do you just want other writers? Fine, focus your blog on writing related topics. Do you want your blog to be informational? Focus on the data and post links. Do you want to moms to read your blog? Talk about kids and how to make your house function more efficiently. [Yes, I know that that is somewhat sexist, but it's also mostly true. Hey, it is what it is.] Do you want Republicans? Or Democrats? Talk issues and bash the opposing party. As often as possible. Do you want the whole universe reading your blog? Post silly pictures of cats.
Oh, wait, look!

Jack-in-the-Box

No, I do not know what went down the drain.

And if you're trying to get readers? Well, one thing you shouldn't do is spend nearly every post you write badmouthing readers. Seriously, this one guy I follow (and, no, I don't know why I still follow him other than that it was a subscription thing and comes into my email and I haven't taken the time to make it stop (Make it stop!)) spends almost every post (and thank goodness he doesn't post frequently (which is another reason why I haven't gotten around to unsubscribing)) complaining about how readers are just bunch of cheapskates that can't even spend the price of a mocha to buy his books. Or, like in his latest post, he published an email from a reader (I'm assuming without permission, because I can not imagine anyone giving permission for this) and went on to "defend" himself against the allegations the writer of the email had put forth against him. I'm not thinking this is going to help win him any new readers.

So, yeah... What is your goal for your blog, and do you have content to match it?

For example, one of the things I believe (and from comments I've received from people, I'm pretty sure I'm correct) is that people that like Star Wars will like The House on the Corner, so I talk about Star Wars. A lot. Not posts and posts about Star Wars, but I make sure it comes up in conversation. So to speak. See what I just did there?

Once you've decided on your audience and your content, stick to it. People will come to your blog to deliver the type of content you've said you'll have. For instance, I tend to stay away from political stuff and religious stuff and sports stuff. Mostly, that type of content just causes controversy, and I carry enough controversy around with me to want to delve into topics already filled with the stuff. Which is not to say that you can't make the occasional exception, like I did back in this post, but, mostly, you need to keep your content pretty consistent. Do the kinds of posts you do and stay away from the kinds of posts you don't do.

Oh, let me just add that I don't stay away from any topic because I'm scared of controversy. Anyone that's been around here for any length of time ought to know that I have strong opinions, and I don't mind sharing them. However, I dislike getting involved in arguments that aren't (ever) going to go anywhere, and any time you start talking about politics or religion or, even, sports, people already have their minds made up and no amount of talking about it is going to change anyone's opinion, which I talked about back in this series. See, I'm a Cowboys fan--I have been since I was a kid--and no amount of arguing with me about it is going to get me to change my mind. Fortunately for you all, I don't really care about football, so saying that I'm a Cowboys fan really isn't saying much. But I'm still not changing my mind.

All of this talk about content has made me look up at my heading (you can look up at it, too). That's the stuff I decided I'd be talking about when I started up my blog. Yes, that hasn't changed since the blog started. That's still the stuff I talk about: writing, reading, movies, pop culture stuff. I've branched out just slightly from that in that I now talk about my pets and kids and whatever general kind of thing might come to mind, but the core of what I blog about is still that stuff at the top.

All of that to say, or to wrap up, or something: Your content is important. There are a lot of blogs that I have given up on because they never say anything. Wait, no, because the blog doesn't say what it says it's going to say. How many of you (those of you that do) would continue to follow Alex if he started talking about his guitar all the time. Every post. It was all about how great rehearsal was or how he'd learned some new song or whatever. He's established a particular type of content, and, if he morphed into only talking about guitar practice, people would quit stopping by. And what about Matthew? What if he quit doing his query letter thing and started talking about his love for ping pong? All the time. I'm guessing not many of you are that interested in a blog about ping pong.

Content may be more important than personality where blogging is concerned, and I almost used it as part one, but I'm gonna guess that most of you never thought specifically about the content of your blog and just let it develop from your personality, which is fine. As I said back at the beginning, the two things inform each other. I chose the topics I chose because I like those topics, so it makes it easy to have things to write about (as opposed to choosing grammar and trying to make gerunds funny (and I think there's a very in-poor-taste joke there about Richard Gere just waiting to happen, but I'm not going to try and figure out what it is)). So, if your content has flowed out of your personality, it may be worth giving it a think, figuring out what your goals are, who you want your target audience to be, and making some adjustments to your content. Or not. It's just one of those things you should at least think about.

What Your Blog Says About You: Part One -- Personality

As with many writers I know, I was advised that starting a blog would be a good way to gain readers for my recently finished book (this was back in 2011), but I had no idea how to go about doing that. Basically, the one thing I did know was that I couldn't have a blog that just said "buy my book" every time I posted something. I mean, I wouldn't read that blog, and I was pretty sure that no one else would either. Heck, I don't actually think I could even write that blog if I tried.

Which left the question: If I'm going to have a blog, what do I blog about?

The obvious answer, as a writer, was writing. But that seemed to me, on an ongoing basis, to be boring. I mean, I wouldn't read that blog. Well, maybe occasionally, if there was an interesting topic, but it's hard to make gerunds interesting. Still, writing seemed like a good starting place. And things related to writing. And reading. And, well, you can see what I decided on by looking up at the top of the screen.

Still, having content is not the same as having personality, and it's the personality (or the way that you talk about the content) that's important. Why? Because, other than when you're talking about yourself (which you have to do if you want to sell your book), there is no topic that you can choose to talk about that someone else isn't also going to be talking about. If I did (and if I ever do, please smack me) want to do a post about gerunds, it would not be a topic that some other blogger hasn't already done, so the only thing I can bring to that is, well, me.

Of course, when I was first starting out, I hadn't thought about it like that. I hadn't thought about the personality of my blog at all at that point. I had just kind of gone with it. The most I knew was that I would talk about the things that I like to talk about, and, to that extent, it would convey my personality.

About a year into blogging, I was confronted with it, though. I'd decided to do the a-to-z thing, and they were pushing short posts. I get the whole short post thing; I really do, and that wasn't the first time I'd seen people saying that the best way to get followers is to have short posts, but, see, that's not me. For one thing, I don't tend to like short posts. Either they don't say anything to begin with or, about the time the blogger is beginning to say something, the post is over. Why would I want to write in a style I don't like? But, more importantly, I felt it would be like lying. If I was going to have a bunch of new traffic to my blog, I wanted them to see the way that I blog, not some false front for the sake of pulling in followers only to go back to my actual style once a-to-z was over.

To put it another way, I realized that I had established a particular personality with my blog, and I wasn't willing to subvert that temporarily just to gain followers. Who I was on my blog was important to me.

And the blogs that I like most are all ones that have a particular personality that comes from the blogger. Maybe, it's a total facade for the sake of the blog, but that's okay, because the blog is the interface, so it's the personality presented through that interface which is important. I find more and more that I have no interest in blogs that are devoid of any type of personality. And, specifically, I like best those blogs which promote thought. Thoughts. I like what I read to make me think. And that's the kind of blog I try to have, too. So, even when I'm talking about writing or reading or even pop culture, I try to do it in a way that will make people think. Or see things from a new perspective. I'm just not a bandwagon kind of guy.

I also realize that the personality of my blog is not what anyone could say is a popular one, but I'm okay with that. I'm not, after all, trying to fit in.

All of that to say that I think the first thing you should do as a blogger is to figure out what kind of personality you want your blog to have. Yes, you can choose that, because the personality of your blog doesn't have to be related to your own personality. That's the fascinating thing about blogging. And, if you have more than one blog (which is CRAZY, but I know some people do), each blog can have a different personality. Amazing, I know.

But, wait, you say, "I've been blogging for three years, and I've never given my blog a personality!" Well, actually, you have, because you can't get away from that. Your blog projects some kind of image about who you are; it just might be that it's not an image you would have chosen if you'd thought about it. The good thing about it is that you can always make that decision and implement it. And, if you plan for your blog to be interactive in any way, I'd say that it's a necessary thing.

So, sit down with your blog today if you haven't already done so and help it to figure out who it wants to be. The overprotective big brother? The crazy, inappropriate uncle? The insane aunt with too many cats that wants to pinch your cheeks? The grandfather that slips money to the grand kids when no one is looking? Oh, no, wait, the class clown! [Yeah, that's so not me, even though I wish it was sometimes.] Personality is the first step toward a successful blogging career.

Oh, and, yeah, go buy my book!