What it boils down to, though, is that the blog needs to generate traffic which needs to generate sales, and the blog wasn't doing that. Also, I was spending an inordinate amount of time on the blog in comparison to the non-existent sales it was generating. Spending time on the blog included spending time visiting other blogs. Obviously, something needed to change.
I announced the first change last January (that would be January of 2015). So many blogs, especially the blogs of writers, try so hard to be non-offensive, and I decided I was through with that. And I have been through with that. During 2015, I did a series about racism and started a series about the Church (which will be picked up again sometime or other fairly soon). I'm not sure if any of that, specifically, has increased traffic, but it certainly hasn't hurt it. I'm not planning on changing that approach any time soon. It just feels more real.
I cut down on the essay-type posts I used to do three or more times a week. They take a lot of time that is more productively spent on fiction writing, so I tend to not do more than one of those a week.
I do more reviews. Book reviews, movie reviews, other reviews. Reviews seem to be a good way to drive traffic. At least based on my page views for review posts, I'd have to say that's true.
I started covering more local events and artists and doing interviews. Those, also, have done very well. One of my interview posts with the guys from Parcivillian is one of my top 10 most viewed posts. This year, I'll be picking up again with interviews with the women from one of the local roller derby teams, the Cinderollas. I've done the interviews; I just haven't gotten them transcribed.
And I've started doing picture posts. Those have surprised me most of all. Every once in a while, a particular picture will generate a lot of page views or comments, like this recent one.
The final analysis is that I have been doing more post with less effort without losing any traffic. I don't have enough data, yet, to know if the traffic has increased or if it's just regular fluctuations. That it has not decreased, though, is significant. Probably, this year, the blog will continue in this pattern. I do have some other changes planned that are more geared toward actually increasing sales, but those aren't quite ready yet.
The take away for you? Well, if you are a blogger, why do you do it? Is what you're doing right now with your blog meeting that goal? If it's not, you should look at making some changes.
The final analysis is that I have been doing more post with less effort without losing any traffic. I don't have enough data, yet, to know if the traffic has increased or if it's just regular fluctuations. That it has not decreased, though, is significant. Probably, this year, the blog will continue in this pattern. I do have some other changes planned that are more geared toward actually increasing sales, but those aren't quite ready yet.
The take away for you? Well, if you are a blogger, why do you do it? Is what you're doing right now with your blog meeting that goal? If it's not, you should look at making some changes.