Showing posts with label customer. Show all posts
Showing posts with label customer. Show all posts

Monday, March 26, 2018

Concerning TRU

I've made no secret of the fact that I used to work at Toys R Us, so it's with the kind of fascination of watching a train wreck that I have been paying attention to them "suddenly" going out of business. Sure, I get that it's surprising to some, but this is by no means sudden, whatever they would have you believe. And maybe I wouldn't have said anything about this at all, but...

There's always a "but."

But TRU (Toys R Us, but I'm going to refer to them as TRU) has, evidently, blamed their woes on millennials, the seeming punching bag these days of corporate America and of Boomers in general. ["Boomers" means "Baby Boomers." More on them in some future post.] "If only millennials were having more babies, we would be making enough money to stay open. It's all your fault for not giving us your money." As if just the fact of millennials having babies would drive them into the open arms (or doors, as the case may be) of a local TRU or Babies R Us store.

The truth of the matter is that TRU has been on the verge of going out of business for at least the last 20 years, it being 20 years ago that I last worked for them, and they were teetering on the brink even then. The further truth of the matter is that TRU is a shitty company and has been for at least the last 30 years, 30 years ago being when I first worked for them when I still lived in Louisiana. They're a shitty company, and they actually deserve to go out of business.

Why would I say they deserve it? Well, because they've had 30 fucking years to do something to improve their business model and, yet, they have refused to do so. They've just gone ahead with the what seems to be the driving philosophy of the Boomer generation: Did you fail the first time? Well try again using the same method but do it faster and harder. In fact, keeping doing that same thing over and over again; eventually, you have to succeed.

Right?

Evidently not.

So, yes, Toys R Us definitively deserves to go out of business.

Oh, hey, breaking news right in the middle of me working on this piece: It seems that the founder of TRU has died. At the age of 94. One of the things TRU is saying about him is how much he loved the customer. Well, I didn't know the guy, so that may well be true, but I do know that TRU definitely did not love their customers. Their customers were only second their employees as enemies.

When I first worked for TRU back around 1990, it was official company policy to not help customers. The extent that we were allowed to help someone was to walk them to the aisle where something should be located. If something was not on the shelf, we were instructed to tell customers that it was out of stock. Even if we knew it was not out of stock and was, indeed, sitting in the store room. Retrieving something from the storeroom was a big NO. You see, it just wasn't cost effective for employees to spend time helping customers.

Note: I was once reprimanded (at the store I worked at in Louisiana) for getting something down off the overstock shelf for a customer. Now, this was a thing we were supposed to do because, if we didn't, customers would do things like try to climb the shelving units to get stuff down. But, you know, we employees had access to ladders, and the customer could see the item he wanted. As it turns out, a manager was watching me and timing me. Because I had to go get a ladder from the stockroom (and put it back when I was through), it took me more than five minutes to help the customer, so I got in trouble.

By the time I worked for them in the late 90s after I moved out to California, they had somewhat revised their customer assistance policy. We were at least supposed to look like we were trying to help them out. If someone asked for something not on the shelf, we were to go and "check" the stockroom for it. If it was something we knew we had back there, we could even go fetch it... as long as it didn't take up too much time. Otherwise, we were to go to the stockroom, wait a moment, then go back out and tell the customer that, no, we didn't have the item.

Note: This could really backfire on people. I always did the job of actually checking for an item if a customer asked but, then, I knew how to use the tools provided for us to do so and was good at it. It was always bad when a customer asked one employee about something and was told we were out of stock but, then, asked a different employee (say, me) for the item who then went and got it for them. Yeah, that happened more than once.

As bad as they were to customers, it was nothing compared to the way they treated employees. Employees were the true enemy, all of them thieves waiting to happen. Not to mention the fact that they wanted to be paid! All that and they didn't even offer an employee discount program (though they did finally institute that some years after I quit working for them; it was an effort to cut down on all of the employee turnover, but I'm pretty sure it didn't really work).

I'm not really going to get into how bad TRU was to employees back when I worked there. This post is already long, and getting into that can of worms might turn into a novel, and not a novel I would want to write. Or enjoy writing.

Back to the point, though: Even back in the 90s, TRU was struggling to avoid bankruptcy. They routinely identified parts of their business model which was siphoning off their profits, but, really, they could never convince themselves to look beyond theft prevention, both by customers and by employees, and it was this antagonistic stance they took with everyone which ultimately prevented them from climbing out of the hole they kept digging for themselves. As a company, they were very much like the current Republican run government and their fakepresident. I'm so looking forward to the day when they, too, go out of business.

Friday, September 12, 2014

"If it's not on the shelf..."

One of the summer jobs I had while I was in college was working at Toys R Us. I've mentioned that I worked there before, but I don't think I mentioned that I worked there on two separate occasions, the first being while I was in college. It... didn't go well.

See, there was a problem: I was too helpful. No, seriously. At the time, TRU had a policy about helping customers: We were allowed to take the customer to the place in the store where any given item ought to be but, if it wasn't there, we were to say, "If it's not on the shelf, we don't have it." Even if there was a box of the item on the overstock shelf (on the aisle just above the items), we were to tell the customers that line. I couldn't bring myself to do it; it was virtually always a lie.

I got more commendations from customers than any other... oh, wait, I was the only employee that summer to have customers comment that I had done a good job to management. Enough so that it was brought up in a store meeting. And, yet, I was reprimanded for helping customers during my first performance review. During my second, I was told I "wasn't working out" and let go. Oh, yeah, also because I was "anti-social" and did things like read during my breaks rather than go outside and smoke with everyone else. [Yes, I was told that part of why I was being let go was non-work-related behavior. (And the not smoking was specifically mentioned.)]

Jump forward several years. I had moved to CA a few months before, and I needed a job. I needed a job like "right now." TRU was running an ad that they were hiring, so I went in. Yes, even having worked there before, I was willing to go. I needed the job. And I wasn't in LA anymore, so I was hoping things would be different.

And they were different. One of the things that had changed during my absence was a shift in corporate thought from "the customers get in the way of the job" to "the customer is the job." When I was hired in CA, I was told "the customer always comes first." It was a huge difference. So huge in fact that not only was I not "let go" after my "trial period" (or whatever it's called), I was promoted faster than anyone else working in that location. Basically, as soon as they were able to promote me (because TRU has policies about minimum times before someone can be promoted), they did. And again. And again. Until I quit (which is a long story and not applicable to this).

Which brings me to my point: I didn't change. I had the same attitude and behaviors working at TRU the second time as I did the first time. It was Toys R Us that changed. They changed what they were looking for in an employee, so I went from being someone who "wasn't working out" to someone who was very valuable (they tried to talk me into staying more than once when I quit). Oh, and I was still reading during my lunches and breaks, too.

If I had try to change who I was, the way I was, when I went and tried to get the job after I moved, I wouldn't have been right for it, and I would have been "let go" again because "it wasn't working out." Writing books works that way, too. If you spend your time trying to adapt to the market, trying to fit in with the current trend, you'll always be a step or two behind. You can't help but be, because you're too busy reacting to an organism that changes faster than anyone can keep up with. When you just do your thing, eventually, it will come into alignment with you.

At least for a while.

I'm sure that at some point (if it hasn't happened already), TRU will go back to their attitude that the customers are an evil which have to be endured, just as readers will one day go back to the attitude that vampires are an evil which have to be endured. [As my son would say, "See what I did there?"] Basically, trends change. Find your thing and stick with it.

And, if anyone ever tells you, "If it's not on the shelf, we don't have it," don't believe them. Right now, that's Target's line, but I make them go look.